Months before the initial public providing (IPO), DSW Printable Coupons modified its name from Shonac Corporation, to DSW (Designer Shoe Warehouse), Incorporated.
In 2005, DSW practised huge information thieving, leading to the loss of one.4 million mastercard transactions associated an unknown quantity of client information.
In 2006, the IT departments of Retail Ventures and DSW Coupons Printable were split-off into a separate company (Brand Technology Services, LLC) (BTS). In early 2008, DSW launched its e-commerce web site.
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